Software isn't finished when it reaches production. It's finished when the old way of doing the job disappears.
Thirty days to ship. Then the real work starts.
Shipped.
Most software companies stop here.
The invoice goes out, the handover doc gets sent, and the relationship ends at exactly the moment it stops being measurable.
We don't.
Shipped and used are different states. We stay close enough, long enough, to see which one actually happened — and to fix it if it hasn't.
Most agencies' line ends at Ship. Ours keeps going.
We removed the middle.
No account layer. No relay race between sales, strategy, design and engineering.
The person who understands the problem stays close enough to build the solution.
Traditional agency structure
Photo — pending
Founder at work
Paroksh Vashistha.
Builds the work he sells.
You'll probably speak to him before you've spoken to anyone else here.
Still personally involved in
Scoping · product decisions · builds
Things we don't optimise for
We optimise for
AI makes us faster. It doesn't make the decisions for us.
Research
AI + human
Decisions
Human
Build
AI + engineering
Test
System + human
Production
Real users
AI accelerates research, repetitive implementation, testing and synthesis. Product judgement stays human, edge cases get reviewed by a person, and every workflow is checked against how it's actually used before it ships.
For the people who need the sentence
ProdDock is a founder-led product and engineering studio in India. We build websites, software, AI features and automations for businesses that want useful things in production quickly. Most engagements are designed to reach production inside thirty days, with continued involvement where adoption requires it.
Built from
Faridabad, India.
Current build capacity
End — operating manual / 001
What is still being done by hand?
Tell us. Twenty minutes is enough to understand whether it's worth fixing.